Stories stay on the app for 24 hours before being deleted. Stories are Snaps that you’d like to share with all your Snapchat friends. Keeping in line with the app’s original feature, Snapchat doesn’t hold onto any photo or video content-the platform deletes content after the recipient has viewed the Snap. But first, let’s take a look at some key Snapchat terminology.Īvailable to all users since day one, a Snap is a picture or video that you send through the app to one or more of your friends.Ī video snap can be a maximum of 60 seconds long (known as a Long Snap). Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. A huge 60% of Snapchat users are more likely to make impulse purchases, which signals that the platform can increase your sales, drive more revenue, and translate to a positive return on investment (ROI). If your target audience is under 34, Snapchat might be the perfect platform for your business-especially if you operate in the direct-to-consumer market. Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender It’s clear that Snapchat firmly has a seat at the table of social media giants-even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality (AR), and much more. As of July 2021, the platform has 293 million daily active users-a growth of 23% year on year.

And like Shakira’s hips, the Snapchat stats don’t lie. Snapchat is a visual social media platform where users can share fleeting pictures and videos.Īfter launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

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